LESS IS MORE

“Less is more” is a minimalist design philosophy proposed by Ludwig Mies van der Roheone, a famous architect of modernist architecture. The design philosophy of “less is more” changes people’s impression of simplicity from “singleness and vapidity”, which encourages removing “useless” and “unnecessary” from products. Therefore, a new balance between function and form is found and such balance focuses on highlighting function. As a new fashion concept, the design philosophy suggests dealing with details in a simple way to form an elegant and graceful style. In this way, design and creation are sublimated to a minimalist aesthetics.

ALANS, a successor of elaborate art of Germany and advocate of minimalism, has expressed the design philosophy and attitude toward life of “fineness” and “simpleness” incisively and vividly. For products, ALANS with originality is dedicated to developing the intrinsic charm of materials; for creation, ALANS focuses on perfectly presenting each detail to make perfection more perfect; for life, ALANS advocates using limited time and energy together with dedicated pursuit to achieve greatest happiness and simple life so as to obtain supreme freedom of spirit.